The Undercover Economist

☕ Chapter 1: It's More Than Just a Cup of Coffee

In this chapter, Tim Harford talked about what really is behind the cup of coffee we drink everyday - linking this rather mundane topic to a much larger issue about scarce resources in our economy, and how resources are allocated in an economy.

🛒 The Logic Behind Coffee Shops

High Volume Coffee Shops Low Volume Traffic Coffee Shops
High rent from landlords (higher bargaining power) Less rent from landlords (less bargaining power)

This ultimately comes back to this idea of who has power in an economy - i.e. who has the most 'bargaining power'. In an area with a high volume of traffic - such as Euston Station - those who own the land have the most 'bargaining power'. This is because what they own is infinitely scarce - i.e. you can't just 'make' new land. However, those who want to rent out the land for coffee purposes do not hold anything of much scarcity - because, ultimately, there are many coffee chains, and only one piece of this very land. Hence, this makes the rent of these very coffee shops insanely high, because the land owners are providing the derived demand.